SEO trends keep shifting with each passing year. However, the tool remains an essential for finding traffic and converting readers to buyers or subscribers. There are very many ways to achieve search engine optimization for your business website. Here is a list of the most common ways to get you started.
1. Ensure Your Website is Mobile Friendly
Google’s number one rule is for every site to be mobile friendly, else it won’t crawl that site and rank it. With more people using mobile for browsing than ever before, it’s important that every business has a website that is responsive enough to resize with all screen widths. A responsive site is easy to use without having to scroll to the left and right, back and forth. For further information, you may find there are more resources on the SEO Toronto Company website.
2. Use Relevant Keywords in Your Content
Keywords are the ultimate SEO tools. Every industry and every type of content has a couple of commonly searched words online. Find keywords for your content and pages and use them in areas like:
- Your page and post headlines
- As alternate text for your visual content
- In meta descriptions
- In your URLs (also use short urls)
You can’t rely on one keyword, find a few for each content you write. You should also focus on long-tail keywords which are normally more detailed and specific.
3. Write Great Content for Your Site
First of all make sure your website has a blog page. Secondly, make sure you have at least one landing page. In these pages, have well written and keyword-optimized pieces. Also ensure that your web copy (content on other main pages like home age, about and contact), is also neatly written. Avoid grammatical errors, use keywords, and clearly present your products or services.
4. Include Graphics in Your Site Pages
Always include visual content in your posts and pages. These include images, charts, infographics, videos and screenshots. Visual content makes your posts and pages interactive. They also help your readers easily understand your concepts. Visual content helps you show up on Google images when related keywords are typed in.
5. Optimize Your Pages with Meta Information
Every page should have meta data and meta description designed for that specific page content. Some site owners forget this part and end up not ranking on Google. Meta descriptions always have an SEO title and a short paragraph describing what the page entails.
This is where everyone judges your content and decides whether to click and check it out or move to the next website. Use keywords here as well to rank better.
A bonus tip is to ensure that your website is navigable. User experience is vital to your SEO performance. Have a sticky menu, buttons and content links to various pages and use clear and simple font styles and sizes. Get ready to do a lot of manual work, or opt to hire an expert who can speed the process for you.